MARKETING THAT CONVERTS
We believe that content is the engine that drives all your digital marketing efforts, and that the quality of your content will dictate the success of your website and social platforms.
We deliver your contents in steps that are easy for you to understand.
Heliumlit plans, test and initiate content strategies to meet your business needs and ensure your customers resonate with your message.
Our approach to content marketing starts with understanding your audience. Without knowing who we’re trying to reach, it’s impossible to know how to reach them.
Once we’ve created personas based on your audience, we focus our attention on picking the right topics based on search volume, buyer intent, difficulty relative to investment, and brand alignment.
Next, we’ll determine how much new content we’d need to create versus what we can accomplish utilizing existing site content.
SEARCH ENGINE OPTIMIZATION
75% of people who search for your services online don’t go past the first page of google. If you’re not there you’re nowhere.
Heliumlit will help you get there. Our approach to SEO starts with a strong technical foundation.
For you to increase visibility, you need to have strong contents the search engines can find.
We ensure that search engines can access your content, then we analyze your audience and the search landscape to understand what it will take for your site to show up at the top of search results.
With all these information sorted out, we work to ensure your content is speaking to your audience in a language they would understand and finally we promote your content where your audience spend time online
SOCIAL MEDIA MARKETING
As your customers navigate multiple social media platforms a day, your company must stand out with quality content to make an impact. In order to break through the thousands of pieces of content a viewer is consuming daily, CREATIVE & QUALITY CONTENT are essential to driving true business outcomes through Paid Social Advertising.
Based on your business objectives and access to 1st party data and customer insights, we will provide ongoing targeted paid social campaigns and copy recommendations across Facebook, Instagram, Twitter, LinkedIn, and YouTube.
The in-person smile is the highest form of emotional content that induces a feeling of joy. Customers buy from a business that can make them happy, satisfied and feel comfortable. Gift marketing acts as a double-edged sword, it helps in building relationships and creating goodwill.
Gift marketing helps your customers create a special connection with your brand. Measure the strength of customer relationship, and engender positive emotions to make more sales. Brands that deliver occasional surprise gifts as part of a gift marketing program makes more sales by simply making customers SMILE.
PAID SEARCH MARKETING
The way your audience navigates through the digital landscape across screens, platforms, and mediums is constantly evolving. Your media plan needs to model that behavior, shifting with the audience on a daily, weekly, and quarterly basis.
Heliumlit plans, tests, and pivots media strategies to adapt to your business needs and, most importantly, your customers.