Digital Marketing trends can not be ignored, it does not matter what your industry is or what product and services you offer. Digital Marketing is fast evolving and right now there are not many businesses without an online presence. Technology is constantly evolving and so is digital marketing. To keep up with this constant change, it is important for digital marketing experts to continuously update their knowledge and know what changes are in place from time to time.
Four Digital Marketing Trends to Keep up with
1. Video Marketing
Video marketing is the act of using videos to market your brand, product or service, engage with your target audience, educate your prospective and current customers and interact with them.
It is beyond doubt that video content is a very powerful tool in this present day and age. When it comes to selling products and services online, text content can not hold a candle to video contents. There are so many reasons why this is true. Some of which are:
i. Videos are more memorable. Studies show that viewers retain 95% of a video’s message as compared to 10% when reading text. Most of your customers remember a video they viewed in the past month as against a text they read.
ii. Videos drive more traffic to your website. They are really great for SEO. Companies that use videos on their website have 41% more web traffic from searches than websites that do not use video.
iii. Videos engage viewers. Video marketing if done well would not only grab the attention of your target audience but keep their attention as well. People love sharing content that speaks to them, a good video is an easier way to market your brand because the chances of more people seeing your content increases.
2. Conversational Marketing
Conversational marketing is a personalized approach to doing business online. It is an automated conversation with your website visitors. It involves a lot of real-time one on one conversation to help move prospective buyers through the sales funnel. Conversational marketing helps you learn more about your customers and create a more human buying experience. This helps shorten your sales cycle.
3. Content Marketing
Content marketing is a form of marketing focused on creating, publishing and distributing valuable content for a target audience. It is an essential component in digital marketing, however, the quality of your content matters as well. It is important to carefully craft your content with your target audience in mind. Google gives preference to in-depth, accurate content that aligns with user intent, it is important to keep this in mind.
4. Targeted Marketing
Targeted marketing identifies an audience likely to buy particular services or products and promotes those services or products to that audience. This method of marketing helps you deliver the right message to the right people which makes your marketing more likely to produce desired results.
According to Forbes, 41% of Facebook users are over the age of 65, this implies that Facebook is losing ground with the younger demographic who tend to prefer the more visual and interactive experience offered by instagram, TikTok etc., this knowledge helps you keep your campaigns as targeted as possible.
Digital marketing keeps changing because as time changes and event changes, user behaviour changes as well. As a digital marketer, it is important to keep up with these trends and that’s why one of the major activities of a digital marketer is in-depth research.