Digital marketing tools help you carry out your marketing in a more organized way. Organisation helps you save time, be more productive and grow your business with ease.
There are a lot of tools digital marketers use, most of these tools are dependent on the strategies you choose. However, here are some tools you should use when starting out your business and digital marketing.
At this point, I want to believe that you know the importance of a website and you have one already. Having an online presence as a business in this century is not optional anymore. Analytic tools like google analytics help you keep track of what’s happening online. A lot of the data you need to make decisions about your marketing online can be done from your website and google analytics would help you, Google Analytics is the gold standard for most websites these days. Google has advanced analytics that shed light on a variety of your website information, including who your visitors are, how they make their way through your sales funnel, and what they do on your website in real-time. There are other analytic tools that you can use, but google analytics is the most favored and it’s easy to set up on your website and free to use.
CUSTOMER RELATIONSHIP MANAGEMENT
You’re probably thinking, “why do I need a CRM when I’m just starting. Customer relationship management is one of many different approaches that allow a company to manage and analyze its own interactions with its past, current, and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
However, CRMs take time to set up and need continuous refining for it to be as productive as you’d like it to be. This is why setting up your CRM early helps you be organized more and then you can continuously update and upgrade it, instead of waiting until you have too many customers to organize. One good CRM is Hubspot CRM. If you use WordPress, you can also install the Hubspot all-in-one marketing tool, it has forms, live chat, chatbot, email marketing, and reporting tools all in one place. It makes your marketing easy and it has a free plan as well.
EMAIL MARKETING TOOL
Email marketing technology is used by more than 80% of B2B and B2C companies. This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one. MailChimp is one good email marketing tool, although there are a lot of other alternatives you can explore and find one that works for you. MailChimp has more than 12 million customers and has claimed its spot as one of the top email marketing providers in the world. It remains one of the best, for many reasons. When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early on, using the tool for free as you get your feet wet with email marketing.
As we’ve stated above, your website is important for your business. However, it’s not enough to have a website if no one would see it. Many people who would find your business online do so with search engines. This means that your website has to be optimized for search engines. Search engine optimization is continuous and having a tool that helps you keep track of how well the contents on your website are doing would help keep your website visible. If your content management system is WordPress, Yoast is one good SEO plugin you can use for your website and even blog content.
Even though digital marketing tools are important, when starting your business, you should not be overwhelmed by what tools to start using. Take time to focus on what is important to you per time and grow from there. If you would like to outsource your marketing for a while, that’s fine too. Marketing agencies help you set up for continuous growth so when you’re ready you can pick up from where they stopped or just keep them on a lifetime retainer, whichever works.